Who is the CAR Group?

The CAR Group is a family-owned collection of high-volume, award-winning retail automotive franchises operating under the “Norm Reeves” brand. Our business success is built on our strong performance and our commitment to our core values and the welfare of our employees and customers. As a family-owned business with secure succession planning, we are seeking to strategically acquire additional retail automotive franchises that fit our platform model.

The group is overseen by our executive management team in Newport Beach, CA, which also provides the stores with a shared services platform covering accounting, human resources, IT and business development functions. Our Norm Reeves stores employ over 1,300 employees across 16 franchises in Southern California, North Texas and Western Florida including Honda, Toyota, Hyundai, Ford/Lincoln, VW, Subaru and Infiniti.






New Vehicles Sold


Used Vehicles Sold

The CAR Group is seeking to acquire high-volume-potential automotive franchises in select markets where we believe we can make a meaningful difference in performance and customer service outcomes based upon our proven leadership platform.

Executive Leadership


Dave Conant: Chairman, Founder
Taylor Conant: CEO
Rob Krumwiede: CIO


Kent Kirkwood: Chief Operating Officer
Andy Pope: Chief Financial Officer
Alexandra Levin: Chief People Officer


Kevan Juergens: VP Fixed Ops

The CAR Group logo

20322 SW Acacia St, Suite 100
Newport Beach, CA 92660

Contact Us

Get directions to one of our locations:
Norm Reeves Auto Group 33.863215, -118.098734.